“Study after study has delivered the same results: companies who pull in their resources and hunker down to ride out the economic uncertainties fall way behind when things get better. Those same studies show that companies who aggressively pursue revenue in good times and bad, leapfrog over their competitors in the following years.”
- All Business, a D&B Company

“Online advertising could be one bright spot, with a bevy of news sources declaring that Google, and by extension Internet advertising, seems to be resilient to economic downturns.”
- BN ET Business Network

Many analysts now agree that when marketing budgets come under pressure in a stressed economy, those sectors that can best document their connection to ROI, such as search-engine advertising, are far more attractive to corporate chiefs than other kinds of less-trackable traditional advertising.”
- Andr